Social media management
YMCA of Greater Kansas City
Tools and Technologies I Use:
Canva, CapCut, Sprout, Hootsuite, Adobe Software, Meta, and Linktree
Social Media Platforms:
Instagram, Thread , X, TikTok, Youtube, LinkedIn and Facebook
Performance Highlights (March- Present):
Year-over-year growth includes +256% engagement on Facebook, +61% on LinkedIn, and +103% on Instagram: +
TikTok: Re-launched account from zero, driving 1.9K views and a 5.8% engagement rate within the first month
X: Reactivated and scaled content production (+1300% increase in posts) after minimal prior activity, generating 857 impressions and maintaining a ~4% engagement rate
YouTube: So far for 2026 (Jan-March), 62.7K views, 1.1K (hours) of watch time, and +306 subscribers.
Oversee social media strategy and content across 10 YMCA locations, plus 2 sports-focused accounts and 1 youth development account
Missouri Valley College Student Activities
Tools and Technologies:
Canva, Microsoft Suite, and Adobe
Social Media Platforms:
Instagram, TikTok, Facebook
Performance Highlights (July - December 2023):
Managed social Media for a campus community of approximately 1,500 students.
- Instagram: Increased engagement by +369%, driving significant audience interaction and content performance. Achieved 106.9K total reach, including 69K accounts reached in a 30-day period
- Facebook: Expanded reach by 13.8K through consistent, community-focused content
- TikTok: Launched account from scratch in August 2023, generating 11K video views within 60 days
Murrell Library - Missouri Valley College
Tools and Technologies:
Canva and Adobe
Social Media Platforms:
Instagram, TikTok, Youtube and Facebook
Performance Highlights (2022-2023)
Managed social media for a campus community of approximately 1,500 students.